How Galaxy defines Physical AI

What is Physical AI

"Physical AI is embodied intelligence that walks, expresses, and connects with people in the real world — not confined to software on a screen. Galaxy defines robots as the new protagonists of entertainment, building a hyper-converged ecosystem where real, virtual, and robot idols coexist."

If the last decade of AI was 'on-screen intelligence' processing text and images, the next decade belongs to intelligence with a body. Physical AI perceives the world through sensors, moves through actuators, and interacts with people in shared physical space — embodied intelligence.

Galaxy Corporation defines Physical AI not as a tool for industrial automation, but as an entertainment protagonist that expresses and connects. This is the starting point of Galaxy's approach to the robotics industry.

Market context — from virtual idols to robot idols

Virtual humans and virtual idols are already an established pillar of the entertainment industry. But virtual beings cannot cross the boundary of the screen. Maturing humanoid robotics is breaking that boundary — the era of 'robot idols' that stand on stage, meet the audience's eyes, and share physical space is beginning.

While global robotics attention is concentrated on logistics and manufacturing, entertainment robotics remains a category with no global first-mover. An entertainment company that has managed artist IP for decades holds a structural advantage in this transition.

Galaxy's approach — robots as entertainment platforms, not industrial equipment

Galaxy defines the robot as an 'entertainment platform.' A single robot becomes a performer, an advertising model, and a licensable IP. Extending the capabilities honed managing global artist IP — G-DRAGON, TAEMIN, Song Kang-ho — into robot IP: this is Galaxy's Enter-Tech strategy.

• Performance — robot idols on stage
• Brand — assetization through robot fashion brand MACH33
• Space — physical anchors from Robot Park to Robot City
• IP licensing — a hyper-converged ecosystem of real, virtual, and robot idols

Proof points — Robot Park · MACH33 · VivaTech 2026

Galaxy Robot Park is the first physical venue proving robots as entertainment platforms — combining performances, exhibitions, and experiences to validate the robot IP revenue model (performances, advertising, licensing).

MACH33 is a robot fashion brand leading the new category of fashion for humanoid robots. Giving robots 'style' is the key device that turns a robot from equipment into a character — an IP.

Galaxy continues to demonstrate Physical AI entertainment on global stages including VivaTech 2026, and proved the financial foundation of the business with FY2025 revenue of KRW 298.8B and operating profit of KRW 12.5B — turning profitable at +619% YoY.

Roadmap & global — Robot City · Dubai Galaxy ME

The model validated at Robot Park scales to Galaxy Robot City — a city-scale entertainment vision where robots and people coexist, combining performance, experience, and commerce.

The first axis of global expansion is the Middle East. Through the Dubai Galaxy ME project, Galaxy is building its Physical AI entertainment foothold in the UAE and the wider region, and is pursuing a performance-based listing on the foundation of its December 2025 pre-IPO round (~KRW 100B at a KRW 1 trillion valuation).

Physical AI is not a side venture for Galaxy — it is the next form of the entertainment industry as Galaxy defines it.